前言

传说将网页加入结构化资料microdata，有助于搜寻排名。今天浅尝schema.org, 这是由Google、Microsoft、Yandex三大巨头，联手定义的。

资源

• 官网： https://schema.org/
• 中文站： https://schema.org.cn/
• Google对各种结构化数据的解释：https://developers.google.com/search/docs/data-types/article?hl=zh_CN
• Google结构化数据测试工具 ： https://search.google.com/structured-data/testing-tool/u/0/
• Google富媒体搜索结果测试：https://search.google.com/test/rich-results?utm_campaign=sdtt&utm_medium=code
• 代码生成器：https://technicalseo.com/tools/schema-markup-generator/

成果

折腾了一天，总算定型完成，我的站点都是外贸的产品站点，下列代码不一定适用别人的站点，请自行斟酌。

• 显示2条评价
• 500条评分
• 5分制评分，获得5分
• 平均单价 200美元
• 报价有效截止日为当年的12月31日

首页部分

<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "<?php $url = home_url(); echo $url;?>",
    "name": "<?php the_field('sytitle', 'option'); ?>"
}
</script>
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "<?php the_field('head_tittle', 'option'); ?>",
  "image": "<?php the_field('head_pic', 'option'); ?>",
  "description":"<?php the_field('sydescription', 'option'); ?>",
  "url":"<?php global $wp; $current_url = home_url(add_query_arg(array(),$wp->request));echo $current_url;?>",
  "brand": "输入产品品牌",
  "sku": "输入产品编号",
  "mpn": "输入产品编号",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "200",
    "url": "<?php global $wp; $current_url = home_url(add_query_arg(array(),$wp->request));echo $current_url;?>",
    "priceValidUntil": "<?php echo date('Y') ?>-12-31",
    "availability": "http://schema.org/InStock",
    "itemCondition": "http://schema.org/NewCondition"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5",
    "bestRating": "5",
    "worstRating": "0",
    "ratingCount": "500",
    "reviewCount": "500"
  },
    "review":
    [{
    "@type": "Review",
    "name":"输入评论人",
    "reviewBody":"输入评论内容",
    "reviewRating": {"@type": "Rating", "ratingValue": "5"},
    "author": {"@type": "Person", "name": "输入评论人"},
    "publisher": {"@type": "Organization", "name": "输入评论人所在公司"}
   },
    {
    "@type": "Review",
    "name":"输入评论人",
    "reviewBody":"输入评论内容",
    "reviewRating": {"@type": "Rating", "ratingValue": "5"},
    "author": {"@type": "Person", "name": "输入评论人"},
    "publisher": {"@type": "Organization", "name": "输入评论人所在公司"}
    }]
  }
}
</script>

产品页部分

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement":[
  {
     "@type": "ListItem",
     "position": 1,
     "name": "<?php the_field('sytitle', 'option'); ?>",
     "item": "<?php $url = home_url(); echo $url;?>"
   },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "<?php echo the_title() ?>",
            "item": "<?php global $wp; $current_url = home_url(add_query_arg(array(),$wp->request));echo $current_url;?>"
        }
    ]
}
</script>
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "<?php echo the_title() ?>",
  "image": "<?php $full_image_url = wp_get_attachment_image_src( get_post_thumbnail_id($post->ID), 'full'); echo $full_image_url[0]; ?>",
  "description":"<?php echo the_field('seodescription') ?>",
  "url":"<?php global $wp; $current_url = home_url(add_query_arg(array(),$wp->request));echo $current_url;?>",
  "brand": "输入产品品牌",
  "sku": "输入产品编号<?php the_ID(); ?>",
  "mpn": "输入产品编号<?php the_ID(); ?>",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "200",
    "url": "<?php global $wp; $current_url = home_url(add_query_arg(array(),$wp->request));echo $current_url;?>",
    "priceValidUntil": "<?php echo date('Y') ?>-12-31",
    "availability": "http://schema.org/InStock",
    "itemCondition": "http://schema.org/NewCondition"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5",
    "bestRating": "5",
    "worstRating": "0",
    "ratingCount": "500",
    "reviewCount": "500"
  },
    "review":
    [{
    "@type": "Review",
    "name":"输入评论人",
    "reviewBody":"输入评论内容",
    "reviewRating": {"@type": "Rating", "ratingValue": "5"},
    "author": {"@type": "Person", "name": "输入评论人"},
    "publisher": {"@type": "Organization", "name": "输入评论人所在公司"}
   },
    {
    "@type": "Review",
    "name":"输入评论人",
    "reviewBody":"输入评论内容",
    "reviewRating": {"@type": "Rating", "ratingValue": "5"},
    "author": {"@type": "Person", "name": "输入评论人"},
    "publisher": {"@type": "Organization", "name": "输入评论人所在公司"}
    }]
  }
}
</script>